Writer & Editor
I've been writing as a freelancer since 2014, when I pitched my first story to Fresh Cup Magazine. Since then, I've been published in the Corvallis Advocate, Portland Monthly magazine, the Willamette Week, the Portland Mercury, CityVision, and Fresh Cup Magazine.
My writing work also includes my time as an editorial intern at Portland Monthly magazine and as the digital editor of Fresh Cup magazine.
I've also written internal marketing materials, newsletters, and social media content for several brands—Wild Roots Spirits, Face Rock Creamery, CHEVOO, Watershed Communications, Ransom Wine Co. & Distillery, Holderness Coffee Roasters, and Hard Frescos.
Digital & Social Media
I have worked with brands both big and small, developing their digital and social media strategy, increasing followers and engagement, and solidifying their brand voice, tone and presence online. My work has included: leading and implementing social media strategy, email marketing, website redesigns, content creation and content strategy.
Case study: While at Watershed Communications, I increased Face Rock Creamery's Twitter following by 500%—from 300 followers to over 3,000 in just six months of running their social media platforms.
For me, brand strategy boils mostly down to telling the right stories to the right people, and developing the right assets that show that story. From website design to blog writing to the text on the package - it all tells the story. And I love to help write those stories. My relationships with press have earned my clients stories in Cosmopolitan.com, Portland Monthly magazine, the Willamette Week, Portland Mercury, Portland Business Journal, Eater PDX, and television spots on KGW's Tonight with Cassidy and MORE Good Day Oregon.
Case study: While at Watershed Communications, I helped CHEVOO grow from a startup to being sold in over 400 stores nationally in one year by developing a robust brand strategy which included traditional media relations (press releases, sending samples, building relationships with media), social media strategy and implementation, and producing events.
Companies I've worked with:
CHEVOO | Hard Frescos | Face Rock Creamery | Rogue Ales & Spirits | Terlato Artisan Spirits | Wild Roots Spirits | Holderness Coffee Roasters | REDD Bar | Wild Roots Spirits