Public Relations & Marketing
You can't tell your story from the surface level and expect it to resonate. Meaningful connection comes from that perfect combination of depth, creativity, and strategy.
Bringing that to life is my whole deal. With any new project, my first order of business is to understand the ins and outs of your business, from the ground up, so we can develop a strategy that can leverage my public relations expertise into more growth and loyalty for your business.
Let’s work together to develop:
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Meaningful media coverage
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Content strategy that connects with your community
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A product launch that sets you up for success and apart from the rest
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Experiential influencer and media events
Read on to learn more, or reach out to me at: rachel [at] sandstrom morrison [dot] com. Talk soon!
Strategic Media Relations
Just like you can't tell a deep story from the surface, you can't expect to earn the coverage you want without understanding the points where your story, product, or service intersect with the media landscape.
Through thorough media landscape and SWOT analyses I deliver story ideas, relevant media targets, and an in-depth understanding of what it takes to sell a story in the shifting landscape of US news, industry, and lifestyle media.
My track record speaks volumes. My clients have secured coverage in top-tier national publications like the New York Times, Wall Street Journal, TIME, Forbes, Thrillist, Bloomberg, Business Insider, Beverage Dynamics, Market Watch, Sip, Cosmopolitan, and more, and local and regional publications, including Sunset, Sip, Portland Monthly, Eater PDX, Portland Business Journal, Willamette Week, KPTV, KOIN, and KGW.
Ready to elevate your brand's presence and reputation?
Content Strategy & Development
The world moves fast and attention spans are fleeting. Your brand's story is your greatest asset. I specialize in crafting compelling narratives that captivate your audience, leaving a lasting impression in the crowded spaces of restaurants, CPG brands, and the wine/spirits industry.
Why does it matter? Because stories connect people on a profound level. I’m here to ensure that your story isn't just a diamond in the rough, but a beacon that resonates with everyone from the very first encounter.
Content strategy and development services do more than tell a story; they evoke emotions, forging the connections that lead to repeat business, unwavering loyalty, and a stellar reputation in your industry.
We do this through:
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Social Media Management
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Newsletter and Web Content Development
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Brand Storytelling
Product Launches
First impressions are everything, and your brand deserves to shine from the very start. A strategic product launch is about more than introducing a product; it's about creating a lasting connection with your customers.
My approach to product launches is holistic and effective. Blending the power of media relations, social media/web/and other owned content channels, and memorable experiential events to spread your message far and wide, I’ll help you engage and connect with influential voices in the industry, etching your offering into the minds of your customers for years to come.
It's not just about a successful launch; it's about building a legacy.
Influencer & Media Events
Influencers and media play a pivotal role in shaping perceptions and driving growth.
Whether on social platforms or in traditional media outlets, influencers possess the potential to substantially boost foot traffic, drive website visits, and increase sales. However, it's not just about a casual dinner—it's about creating lasting impressions. That's where I come in.
My expertise lies in crafting unforgettable events tailored to influencers and the media. These events showcase your brand's hospitality, foster valuable relationships, and generate the kind of word-of-mouth buzz that can't be bought. I specialize in developing robust media and influencer event strategies that leave a lasting mark on your community.